★ Ad for Van Nelle’s Afternoon Tea (1927)

★ Wonderful illustrated advert for Van Nelle’s Afternoon Tea (1927). Stylistically, this advert is so typical of the period. From the warm shades of apricot, blue and brown that make up the colour palette, to the highly idealized woman with the fashionable Marcel wave hairstyle, simple dress and softly rounded face with delicate features… She embodies the slim, willowy feminine ideal of the Art Deco era, when the voluptuous, curvy and lavish were out, and the sleek, straight and simple were in. Although far more realistic in style, she very much brings to mind the illustrated figures in the delightful ‘Gazette du Bon Ton’ by artists including Georges Barbier and Paul Iribe. Just gorgeous.

Much love,

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